Innovating The Marketing Community
Founded about eight years ago, Whatagraph has been striving to crush the world of digital marketing. The Lithuania-based company has a mission, and that is to empower those in the industry to make better data-driven decisions.
These days, companies are sitting on mountains of data, and Whatagraph wants to be the one marketing software you can count on.
BTR was able to test the data visualization tool and see if this can provide the level of business intelligence necessary in this age of data.
Functionality
24/25
Performance
19/20
user interface
14/15
Innovation
13/15
versus the field
13/15
ease of use
10/10
Whatagraph
Whatagraph comes in at the premium side of the market, but is it? Check out the latest pricing!
The Better Rating: 93 / 100
Product Pros
Product Cons
Functionality
When you first sign onto Whatagraph, you are greeted with an overall bland screen, but that screen houses all of the information you need. You’ll have access to your sources, team members, overview, reports, and even transfers.
The structure is broken down into folders and reports. You can create folders to house related reports. Simple as that. You can look at sources as your pipelines. Any data you want regarding your business accounts can be brought in through Whatagraph. And if it isn’t there, Whatagraph can make it for you.
The app can pull data from over 40 places and covers everything from Facebook to LinkedIn Ads.
The team members feature allows you to add users and set permissions within Whatagraph. This is good for security and control purposes related to certain information.
When you create a new report, you are given the option to either use a smart builder, create from a template, or use a blank sheet. The smart builder feature will ingest data from your source and build reports. Think of this like an autogeneration feat.
For templates, you can browse over 70 prebuilt reports, depending on the use case and the sources necessary for the template. If you choose to start from blank, you will be prompted to add widgets, which are your data visualization tools.
If you can get data from another platform, historical data to be more precise, you can use the transfer feature. For example, you can access BigQuery and then integrate your BigQuery data into Whatagraph.
Performance
For what the app does, I found myself in no instance where performance was a factor. The only time it was “slow” was when I connected the sources. But as you can probably guess, the connection itself requires some time. So I believe the loading time was reasonable and nothing to complain about.
User Interface
The user interface from a theme and colorful perspective, if you care about that, is pretty bland. There are no options to customize your home screen, and you get what you get. But this app is rooted in functionality. The user experience was one of the best I have experienced from a business intelligence data visualization software.
Everything is streamlined. There are no extra questions you need to ask when experiencing each feature. Every source you would want to connect already has dedicated integrations, and the automation is to the point. The app feels like one of those things that the founder designed with their own use case in mind, which is always a plus for us consumers.
I will note, however, that you can customize the theme of the actual reports.
Innovation
I believe this app shines with usability and how lucrative the templates are.
The integrations are all great, but I love how they took an extra step and made the templates not just based on the type of report you want but where the data is pulled from. This means when you have sources integrated, and you want a report generated, it will likely have a prebuilt regarding that purpose and will output something you probably do not need to edit.
If that does not satisfy you, they have a button on the home screen where you can request a feature that you may be looking for.
Versus The Field
Zoho
The Better Rating: 89/100
Highlights:The two softwares are ones I believe to be two of the best. But they both star in their own rights.
Marketing-wise, Whatagraph wins hands-down. Both platforms auto-generate reports based on the data you import; however, Whatagraph has more thought-out templates, which I believe to be better.
Whatagraph, by nature, doesn’t necessarily do so in front of you, but for sources like local files or Google Sheets, Zoho is superior in data validation.
The support for Whatagraph stands out to me due to real people being behind the screen. That’s right. You will not be chatbotted into oblivion; you will actually get real answers from real people.
Ease Of Use
Due to the app’s simplicity, I found this data visualization tool to be extremely easy to use. You could throw anyone in front of the computer with Whatagraph pulled up, and they would be able to generate some ready-to-use reports for you.
Likes And Dislikes
If I must choose a dislike, I think it could potentially be “too” simple. It is so simple that for a smaller company, you may find it hard to justify the price.
However, for everyone else, I believe this software kills it with the templates and smart builders. It is my belief that this tool will speed up any team’s workflow.
At The End Of The Day…
This is one of the more premium options for business intelligence on the market. It feels like a tailored experience due to the way the features were designed. The company took the extra mile and created templates based on sources and I think that will separate them in the long run.
As for recommendations, I would recommend this to companies with a little more cash flow that specialize in marketing. All of your social media campaigns can be tracked in one place with very little setup, and from my experience, that is very hard to match.
