Leaping Into Business Intelligence
Originally founded in 2013, Visme has always existed to create eye-pleasing content. From videos and gifs to infographics, the self-funded company has aimed to simplify your content-creating needs.
Based on creating content, Visme is not designed specifically to work with data. But can it work well with data? Our team has tested Visme and believes it may have what it takes to keep up with some of the industry’s heaviest hitters – for the right use cases.
Keep reading for our review of Visme’s data functions, and don’t forget to check out our review of Visme as a presentation software.
Functionality
20/25
Performance
17/20
user interface
15/15
Innovation
11/15
versus the field
12/15
ease of use
10/10
Visme
Visme is one the world’s best at content creation! Check out why the industry is being taken by storm!
The Better Rating: 85 / 100
Product Pros
Product Cons
Functionality
The core of the app is to create presentations. All of the functions inside can go into those presentations or you can create them separately.
When it comes to data visualization, you will need to navigate to the Charts/Graphs tab inside of the platform. There, you will find a host of options.
Once you pick a template, you will be presented with a screen with presumably everything you need to create a masterpiece. There are analytics and data tabs, which is what this review will focus on.
In the data tab on the left, you have a few options: charts and graphs, diagrams, tables, maps, data widgets, and dynamic fields.
Let’s say you select a graph. The next screen will be a table in which you can input data or import it. This data can come from Google Sheets, local files, Google Analytics, and SurveyMonkey.
It is going to be sources like SurveyMonkey which work upstream and downstream. For example, Visme says you can embed surveys into your Visme and you can also import survey data to create your visualizations.
In the analytics tab, the user will have the option to import social media data, which is where this tool becomes useful to the marketers out there. Inside the feature, you can analyze things like your views and even export a CSV of the data if you have more advanced skills and can manipulate and use it with things like Python.
You can also analyze data from Visme Forms, which is basically designed to collect information from the users.
Performance
I did experience some performance issues when using the data features. When importing data, the app acted as expected but after it was loaded, the performance started to go downhill.
The dataset is only 5000 rows however, most data visualization tools will handle that easily as it is technically a small dataset. With that being said, I do not necessarily hold that against them too much as I don’t believe that feature or this app is for that kind of function.
Outside of that issue, the app ran fine and I believe the user would be happy with it.
User Interface
The UI doesn’t really have any flaws, in my opinion. While it lacks mini descriptions in places, the platform has done masterful work in visualizing all of the features. This means that for the graphs, you can clearly see what each feature looks like.
The app has predefined themes for each graph, adding to the company’s dedication to aesthetics. Overall, the app is intuitive in use.
Innovation
For data visualization, there isn’t much innovative standalone. However, if you look at the app from the standpoint of presentation software, I believe there is a lot of value in their use of business intelligence.
Versus The Field
Whatagraph
The Better Rating: 87/100
Highlights:When it comes to the cost of both products, Visme is the clear winner. Visme is also better for individuals who need to present their data to clients and stakeholders.
Whatagraph is definitely the better business intelligence software as that is its main function.
While Whatagraph is the better business intelligence app, if you need that one visual that will just blow away the CEO of your company in a quarterly meeting, Visme is your fighter.
Ease Of Use
Focusing on the functionality of data analytics in Visme, the interface is easy and simple to use. Everything is where you would think it is, and if it’s not apparent what something is, there’s a combination of visuals and descriptions to ease the learning curve.
Likes And Dislikes
I will start this time with the dislike. It has to be the performance when I imported data. I understand the platform does not exist solely for business intelligence, however, I believe if you are going to dive into it, it can be done to handle data better.
This is a double-edged sword because while it is not an advanced data visualization app, I like it for the use case it works for.
At The End Of The Day…
This app is executed very well as a whole. I believe this functions exactly how their audience would expect.
I recommend this for companies and individuals that aren’t “data-driven.” Meaning, that if someone else in your company handles the data manipulation and cleaning or you handle the manipulation in another source, this business intelligence function is for you. If you are tasked with presenting to a group and need a visually appealing presentation with functional visuals, this is for you.
